CULTIVATE THE BEAST ISN’T A BRAND. IT’S A WAR CRY.

I’ve always been obsessed with growth.

As a kid, I watched icons with carved physiques and unbreakable mindsets and thought: That’s power. That’s freedom.

At university, that hunger grew louder. But it wasn’t just about aesthetics or success, it was about meaning. I didn’t want to chase trends. I wanted to build something eternal.

Then one night in a cramped dorm room, it hit me like lightning:

Cultivate The Beast.
Not a slogan. A calling.

A lifestyle rooted in discipline, forged through struggle, and powered by belief in yourself, in the process, in God.

But like every origin story, mine had a breakdown.
COVID hit.
Gyms shut.
I fell into the shadows.

No iron. No structure. No fire.

Beasts don’t die, they adapt.
I turned bricks into dumbbells. Scaffolding into a pull-up bar.
Sweat soaked into concrete as I rebuilt myself from the inside out.

Then, in 2023, I found that old journal.

“FITNESS BRAND NAMED CULTIVATE THE BEAST” screamed back at me.

That was the moment I knew:
CTB wasn't a joke.
It was something to pursue.

CTB is for the ones who feel overlooked, unseen, stuck.
It’s for the ones chasing more, not just muscle, but meaning.

This isn’t just fitness.
It’s faith.
It’s discipline.
It’s becoming.

Cultivate The Beast is a movement of people refusing to let comfort define them.

Welcome to the process.
Welcome to the pain.
Welcome to the power.